Nothing influences new parents like hearing from other parents. Testimonials can make a big difference in preschool marketing:
1. Builds Trust Instantly:
Real stories from parents feel genuine and provide social proof that your preschool delivers what it promises.
2. Best Formats to Use:
Short videos work best—keep them natural and unscripted. Written reviews with parent photos also work well on websites and brochures.
3. Where to Showcase:
Use testimonials on landing pages, social media, Google reviews, admission flyers, and open house invitations.
4. Ask the Right Questions:
Encourage parents to share what they love about your curriculum, staff, and their child’s progress. Personal stories resonate the most.
5. Use Across Channels:
Include testimonials in emails, newsletters, and WhatsApp messages. Repurpose one testimonial in multiple formats.
Conclusion:
Parent testimonials are free, authentic, and highly effective. Make them a regular part of your marketing toolkit.
